top of page


Agriculture Sales Training

Get the education and edge you need with ease!


Bridgette Readel, farm kid extraordinaire, NDSU grad, passionate agriculturalist from Wishek ND and now lives in Hunter.  She and her husband Randy, are both heavily involved in agriculture and the parents of two adult children who are mostly off the payroll.


Although she graduated as a high school ag teacher, she’s now active teaching adults regarding  agriculture production and truly enjoys sharing the bright and positive message of ag in North Dakota. 


Bridgette has over 25 years of industry experience in sales and technical agronomy.  She has served as a trainer and mentor for over 70 students and new hires in agriculture sales.


She is an active public speaker, radio host, sales mentor and serves on the board of directors for Big Iron Farm Show and North Dakota State University Department of Ag Economics. 

The word “training” evokes images of death by PowerPoint and a dump truck of information pushed on you. 
How about something different?
Engaging, useful, applicable to ag, and, above all, interactive

Let’s focus on customer engagement that works because of who you are and who they are. Learn to negotiate professionally, not like a toddler in the toy aisle. Above all, hone the skills to prepare for customer meetings that elevates you to be the resource they need for their business. 



Negotiations Training for Ag Sellers

Do you often take "no" as the only answer and walk away? 
Do you wish you could improve your skills and tap into resources to make you a better negotiator?

Lilac Lane Media offers training for retailers, distributors and agriculture businesses geared specifically toward the agriculture industry.  Start being the boss you know you are and ask me more!


Personality Styles (DISC)

Who are you?  Who Am I?  What makes us work?  Once you learn what are the different personality styles, you will be able to identify how another person prefers to receive information and the cues you can use to successfully sell to make them your loyal customer!

Compliments well with Segmenting Your Customers


Segmenting Your Customers

Segment your customers so you can reach out to them with ease and sell them products and services at the right time.  Lilac Lane Media can assist you in making sure your message gets to the right people.

Compliments well with Personality Styles


Customer Sales Calls

Learn to sell outside your comfort zone so you can talk to anyone, at any age and they can relate to you. 

Get skills in: 

  • Pre-Call Plan

  • Gathering Resources

  • Setting up the Appointment

  • Follow-up After the Call

Lilac Lane Media will provide the education and know-how you need to be successful in any setting.

*Follow Up Meeting with you in 2 Weeks, 30 Days, 90 Days, and 6 Months, based off your needs.


Media Training

Get comfortable using media to promote your business and yourself! Maximize your online presence and marketing dollars!

Lilac Lane Media has programs for:

  • Radio

  • Video 

  • Social Media

While you get the most benefit of in-person training, Lilac Lane Media can also provide online training.

“Bridgette is a cosmopolitan agriculturalist. From growing up on a livestock and grain operation to farm broadcaster, she knows agriculture. I use her to develop training tools for pesticide applicators because she also spent 25 years in crop protection sales and market development and has a reputation as a straight shooter. Plus she does her homework, does not waste my time, and produces great material that is turnkey.”
     -Andrew Thostenson, North Dakota State University Pesticide Program Specialist
lilac (2)_edited_edited_edited.png
“Over the past few years I have had the wonderful opportunity in getting to know and work with Bridgette on several projects. She brings vibrance along with a practical approach to many topics that affect the real business of farming. The most recent, at our Horsch field days, Bridgette took an excellent approach with our customers on the topic of weed control. The emphasis and examples of not only relying on chemistry but how to strategically position a farm for a total weed management system resonated with our guests and sparked many conversations afterwards. Other projects we have had great collaboration on include a well-attended webinar and also several farming discussions on WDAY’s Weather and Ag In Focus. Working with and watching Bridgette present, there are always valuable points learned that can be taken back to your farming operation and applied with positive results. There are no magic bullets in production agriculture. Bridgette brings practical, common sense, proven experience for improving the way we grow the food that feeds our world.”
      -Jeremy Hughes, Marketing & Product Manager, Horsch LLC
lilac (2)_edited_edited_edited.png
bottom of page